Instagram hashtags can make or break you Instagram marketing strategy. Use them correctly and you’ll get your posts seen by more people likely to be interested in your services or your brand.
However, if you use it incorrectly, you can actually do damage in the form of annoying followers to being punished by Instagram’s algorithm.
For you to utilize hashtags on Instagram effectively, you need to be aware of exactly how they work and then think about the strategy.
You’ve come to the right spot to do just that. Take a look at our video below or read the rest of this article!
Instagram Hashtag Guide 2021
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What is the significance of Instagram hashtags?
A hashtag is an amalgamation of numbers, letters and/or emoji that is preceded with the symbol # (e.g. #NoFilter). They are used to categorize content to make it easier to find.
Hashtags are clickable. Anyone who clicks on the Instagram hashtag or conducts an Instagram hashtag search will find an overview of all posts with the hashtag.
Why do we use Instagram hashtags?
Hashtags are a good method to increase your Instagram followers and gain more reach. When you use hashtags, your post will appear on the page that is associated with that hashtag. If you choose to use hashtags in your Story, it could be included in the relevant hashtag Story, which also appears in the page for hashtags.
People can also choose to follow hashtags. This means they will view your hashtagged post on their feed even though they don’t join you (yet).
Instagram hashtags can be an excellent method of creating community online so people are motivated to engage with your company. For instance, when the methods of working out suddenly changed in 2020, Nike Los Angeles used the #playinside hashtag to highlight local residents who exercise at home.
Instagram’s most popular hashtags
As of the 19th of July 2021 These are the top 50 most popular hashtags used on Instagram:
- #love (1.835B)
- #instagood (1.150B)
- #fashion (812.7M)
- #photooftheday (797.3M)
- #beautiful (661.0M)
- #art (649.9M)
- #photography (583.1M)
- #happy (578.8M)
- #picoftheday (570.8M)
- #cute (569.1M)
- #follow (560.9M)
- #tbt (536.4M)
- #followme (528.5M)
- #nature525.7M
- #like4like515.6M
- #travel497.3M
- #instagram482.6M
- #style472.3M
- #repost471.4M
- #summer454.2M
- #instadaily444.0M
- #selfie422.6M
- #me420.3M
- #friends396.7M
- #fitness395.8M
- #girl393.8M
- #food391.9M
- #fun385.6M
- #beauty382.8M
- #instalike374.6M
- #smile364.5M
- #family357.7M
- #photo334.6M
- #life334.5M
- #likeforlike328.2M
- #music316.1M
- #ootd308.2M
- #follow4follow290.6M
- #makeup285.3M
- #amazing277.5M
- #igers276.5M
- #nofilter268.9M
- #dog264.0M
- #model254.7M
- #sunset249.8M
- #beach246.8M
- #instamood238.1M
- #foodporn229.4M
- #motivation229.1M
- #followforfollow227.9M
Remember that the most well-known Instagram hashtags may not be the most effective.
A high volume of posts may mean lots of people have been following the hashtag However, it also means there’s an abundance of information on it , so your posts may be overlooked. Instagram suggests using a mixture of popular and niche hashtags to reach different audiences, from broad to specific. More on BigBangram!