Hashtags have been a part of our lives since 2017. They have been a long way from the days of grouping discussions in IRC chats, revolutionizing social media to mark historical events, and raising awareness about social issues. I’m glad we have them. It’s much easier to locate appropriate content to post on Instagram isn’t it? I’m sure that marketers and Influencers across the World cannot imagine Instagram sans hashtags. However, to fully realize their potential we have to utilize prominent Instagram hashtags. What are the best ways to locate the most popular hashtags to use on Instagram?
There are a myriad of ways to go about it.
This article will demonstrate the best ways to discover popular and relevant hashtags.
What will you need to do that?
The Instagram appis obviously. That should be enough for your first steps. To take your hashtag strategy to another level you’ll require tools from outside.
Before we get started, let see how the first hashtag appeared like:
It was indeed shared on Twitter back in 2007.
Since that day hashtags have been used across social media, including Facebook, Twitter, LinkedIn, TikTok, and YouTube. Their biggest impact have can be seen in Instagram as well as Twitter.
How does the Instagram hashtag work?
On Instagram hashtags are the subject of your “to be, or not to be” – they allow your content to be discovered, increase the social media reach of your posts. They categorize content and make your content visible to a larger number of people.
Thus, hashtags are one of the best ways to grow your Instagram profile.
What’s it all about? Hashtags are clickable. People who click on the hashtag in Instagram posts or type it in search results will be able to see pages of content that have been associated with that hashtag. That’s the power of hashtags.
You can use hashtags for stories, posts, or Reels. Should you have your material tagged with the proper hashtag, your content is likely to show on the hashtag page. Since people can use hashtags this is a fantastic way to reach a new audience.
Many brands develop their own hashtags to engage users and create an online community.
Adidas does it well. Their hashtag #ImpossibleIsNothing has reached over 430k posts.
My suggestion for you is to keep track of the results of hashtags that have been branded. Unfortunately, Instagram does not give us extensive analytics. To study a campaign, you can use a hashtag tracker.
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